Our Story

Once upon a time, in the cozy corner of the Moon’s loving home, Swooneez was born.

Princess Hooded Towel for Infants, Babies, Toddlers, Youth Kids & Children


A simple desire - to create a gift so unique and personalized for her own children and the families in their neighborhood; something that would inspire children’s creativity, wrap them in warmth, and leave a lasting memory. Being the imaginative creative that she is, Sheree Moon designed, detailed, and hand-sewed character hooded towels specific to the uniqueness of each child as a special gift.

Fox Hooded Towel for Infants, Babies, Toddlers, Youth Kids & Children

After over 30 years of hand crafting these sought-after gifts, along with the encouragement of family and friends, Sheree and her husband decided it was time to take these unique products to more children and families outside of their own community with the hope of filling more homes with playful imagination and loving memories. While knowing Sheree would no longer be able to hand make each item, they were committed to keeping their high-quality standards with all of the details and love that went into each, which they were successful in finding and know their products are the best available.

Monkey Hooded Towel for Infants, Babies, Toddlers, Youth Kids & Children

The Moons are parents, grandparents, friends, and family to those who have received their special and unique gifts, and they look forward to extending these one-of-a-kind memory-making products to your own family and friends. These cozy, cuddly creations are more than a product though - they are each filled with promise, a way to celebrate the joy of childhood and create cherished moments and lasting memories.

As Swooneez continues to grow, the Moon's dream of sharing the warmth, love, and creativity they pour into each product with families around the world becomes a reality.  So, as you explore the world of Swooneez, remember that it all began with a heartfelt gift for their cherished children, grandchildren, family, and friends, and continues to be fueled by the same love, care, and commitment for your family.

Our Mission

Our mission at Swooneez is to inspire playfulness, creativity, and a deep sense of comfort and security in children, nurturing their sense of wonder and imagination in their everyday lives.

We invite you to join our Swooneez family of Cuddly Friendz

Where every product is crafted with love, designed for joy, and destined to wrap your little ones in love and memories.


Become a part of our heartwarming Cuddly Friendz family and experience the joy of bath time (or any time) like never before. Explore our collection and wrap your loved ones in love, comfort, and cherished memories.